News

Vocento rebrands regionals network into ‘Vocento News’ – top coverage in Spain

10 April 2018 Luke Baker

Formerly known as Única 3.0, Vocento’s combination package, comprised of ABC national edition and regional titles, takes a new name while maintaining its uniquely extensive coverage of the regionalised Spanish market.

In the highly fragmented Spanish market, covering all geographical localities can be a tiresome and expensive problem – for which Vocento News is the only solution. Comprised of ABC national edition and various respected regional titles, the network is the leading platform for quality daily press in Spain.

Vocento News is a highly effective yet simplified solution providing the only way to cover the entirety of Spain in a singular booking. It has already supported many major advertisers in meeting their objectives.

In print, the 19 titles comprising the network provide unique full coverage of the Spanish market – with a circulation of 492,330 and readership of 3,410,000 triumphing above key competitors El Pais and El Mundo. With top penetration in the most affluent cities in Spain (Madrid, Barcelona & Valencia), Vocento News is the most comprehensive print strategy for any advertiser seeking to reach a wealthy target audience.

Online, 25,490,000 unique users and a colossal 699,000,000 page views monthly across 21 news sites provide the perfect digital compliment to print activity – supported by almost 9,000,000 social media followers. With sites such as ABC and El Periódico included in the deal, Vocento News is the prime online environment for reaching large volumes of consumers with high spending power.

For more information and enquiries regarding Vocento News, please contact the Advance team directly at sales@advance.uk.com.

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