IQ Digital Expands Its Journalistic News Segment With Der Tagesspiegel
iq digital takes over the exclusive marketing of the digital presence of Der Tagesspiegel and thus expands its most important pillar of the national news portals in the portfolio.
The leading medium from the capital will entrust iq digital with the marketing of its digital offers from 01.01.2021.
For 75 years, Der Tagesspiegel has provided background information and analyses from politics, business and society on a daily basis. With its motto “rerum cognoscere causas” (get to the bottom of things) it is one of the most cited newspapers in Germany. With its quality journalism from the capital and a digital reach of 11.07 million digital unique users (AGOF df 09/2020), Der Tagesspiegel is one of the fastest growing news portals in Germany. Its digital offers reach 113 million IVW-checked page impressions (IVW 08/2020) every month.
The offer of Der Tagesspiegel appeals primarily to high-earning decision-makers with a high level of education – nationwide. With the addition of Tagesspiegel to its portfolio, iq digital is increasing its reach by 5% to 34.76 million digital unique users (AGOF df 09/2020).
With its high-quality user base, Der Tagesspiegel fits into the existing portfolio of iq digital with its flagships such as Handelsblatt Online, WirtschaftsWoche Online and ZEIT ONLINE. In future, the advertising customer will benefit from the fact that Der Tagesspiegel will be integrated into the successful roadblocks of the homepage, surroundings, podcasts and newsletters and that they will be able to cover the most important national media in Germany with one booking. The advertising customer benefits from the uniform branding formats and communication concepts of iq digital.
“Iq digital is the leading marketer of national news portals, so we are very pleased to welcome the digitally growing Tagesspiegel to our portfolio. We are convinced that we can integrate Der Tagesspiegel very well with our customer and event-related communication options, and we look forward to the long-term partnership”, says Steffen Bax, Managing Director of iq digital. “For our successful content marketing products, Der Tagesspiegel offers a high-quality and far-reaching user base from which our advertising customers can certainly benefit.”
“With iq digital, we have chosen a marketer with a top-class range of national quality news websites that fits perfectly with our digital growth strategy and rounds off our existing cooperation with iq media. We were most impressed by the concept of the combination of innovative content marketing solutions and individual, sophisticated advertising material concepts,” adds Marco Barei, Publishing Director for Digital Marketing at Tagesspiegel.