Les Echos 2020 Rebrand
A new home page and navigation menu for a more efficient and comfortable user experience was created, with easy access to all the items from the new menu. There is also a new version optimised for tablet where they have made use of all available space on the screen to present the articles in the clearest possible way. This includes a selection of areas to follow or saving of articles in only 1 click from the Home Page.
In addition, Les Echos is further expanding its newsletter offerings, the leading channel for recruiting subscribers. The latest launches are 5 weekly newsletters:
Leadership & Management
Science & Prospective
Let’s Talk About Your Investments
Other great news – Les Echos Start hit a historic record November with +200% of visits vs. Nov. 2019, and +400% vs. the previous month.
Coming soon… New chapter for Les Echos Week-end starts on February 19th – watch this space!