For 2018, one of Regus’ key corporate aims is expansion into Asian territories and becoming first choice for office providers in the region. To support this objective, they required a sound and justified print campaign to achieve significant coverage in Russia and key Asian territories (China, Hong Kong, Singapore, Malaysia, Indonesia), with a view to reaching key business decision-makers.

Advance have been working in the Asian market for over 10 years through a native-speaking desk. As such, a huge network of relationships with publishers has been established throughout China and APAC in general. Advance is therefore very well positioned to manage and facilitate large cross-media campaigns such as Regus Asia 2018. Through strong existing relationships Advance negotiated highly competitive price points for all partner titles on the plan.

Advance were able to help Regus to secure placements as the first commercial advertiser in commercial property sections of the most relevant and widely read national newspapers in these markets. The titles selected are business and finance publications with high volumes of key business decision-makers among the readership, meaning they reach the target demographic in an unparalleled way compared to competitor titles.